Seller Candy

Most Amazon sellers treat insurance as a checkbox.

Get coverage. Stay compliant. Move on.

But according to Rohit Nair, Founder & CEO of Assureful, that mindset could be costing ecommerce brands thousands of dollars every year.

In this episode, John sits down with Rohit to unpack how product liability insurance actually works, why many sellers are overpaying for coverage they don't need, and the costly mistakes that leave businesses exposed when it matters most.

You'll learn:
✔ Why Amazon requires insurance
✔ The difference between product liability and general liability
✔ How revenue projections impact your premiums
✔ Common mistakes that can leave products uninsured
✔ Why ecommerce sellers need a different insurance model

If you sell on Amazon, Walmart, Shopify, TikTok Shop, or multiple marketplaces, this conversation is worth your time.

🎧 Watch the episode now:

The Insurance Industry Is Broken for Ecommerce Sellers Most Amazon sellers treat insurance as a box to check.According t...

Amazon compliance isn't something sellers think about... until a listing gets removed, funds get frozen, or an account gets suspended.

The reality is that a single compliance mistake can cost far more than most sellers realize.

In this guide, we break down:
✔ The compliance requirements Amazon sellers need to know
✔ The documents Amazon may ask you to provide
✔ Common mistakes that trigger violations
✔ How to build a compliance workflow that protects your account

Whether you're launching a new product or managing a growing catalog, understanding compliance is one of the best ways to protect your revenue and your business.

👉 Read the full guide:

Amazon Compliance Requirements: Rules, Docs, and Fixes Get the breakdown of Amazon compliance requirements, the documents Amazon asks for, and the workflow that keeps listings live and accounts healthy.

Most Amazon founders wait too long to think about an exit.

The reality? The businesses that command the highest valuations aren't built for sale overnight. They're built for transferability long before they ever hit the market.

In this insightful article from our partners at Flippa , they break down a practical 12-month roadmap for Amazon sellers looking to maximize valuation, reduce buyer concerns, and build a business that can thrive without the founder at the center of everything.

You'll learn:
✔ What buyers are really looking for in 2026
✔ How to reduce founder dependency
✔ Why operational maturity matters as much as revenue
✔ The hidden metrics that influence valuation
✔ How to prepare for due diligence before you're ready to sell

Whether you're planning an exit next year or simply building a stronger business today, this is a valuable read.

👉 Read the full article:

The 12-Month Exit Roadmap: Preparing Your Amazon Business for a Successful Exit Planning to sell your Amazon business? Follow this 12-month exit roadmap to increase valuation, reduce risk, and attract serious buyers.

You spend years building your brand.

An unauthorized reseller can damage it in weeks.

When sellers start advertising your products below your Minimum Advertised Price (MAP), it can lead to price wars, lower profit margins, and a weaker brand reputation.

The good news? Most MAP violations can be prevented when you know what to watch for.

Our latest blog covers:
✅ The most common MAP violations on Amazon
✅ How to spot them early
✅ Ways to protect your pricing and brand value
✅ Best practices for enforcing MAP policies

If you're tired of constantly monitoring pricing issues or dealing with unauthorized sellers, this guide is for you.

Read the full blog here 👉

The Hidden Cost of Amazon Case Transfers Why escalation paths matter and how case transfers quietly cost sellers time, money, and account health.

🚨 We’re going live today at 1:00 PM ET.

Scaling across multiple marketplaces without the right systems can create inventory chaos, fulfillment delays, and operational bottlenecks fast.

Join Burak Yolga of Forceget Supply Chain Logistics and Kelly Hamlin of Seller Candy for this FREE webinar: The Omnichannel Engine: Building a technical and logistical workflow that scales to 3+ marketplaces

Learn how growing brands:
✔ Centralize inventory & orders
✔ Build scalable logistics workflows
✔ Choose the right systems for omnichannel growth

Last chance to register 👇
https://sellercandy.com/sc_forceget2026

🚨 Still “winging it” on Amazon?

If you don’t have a clear growth plan, 2026 will look exactly like this year.

Join our FREE webinar on May 5, 10 AM ET
Start Strong in 2026: Build a Growth Plan That Actually Scales

🔥 Learn how to:
✅ Focus on the metrics that matter
✅ Set profitable goals (not just sales)
✅ Plan your listings, ads, and inventory the right way

Hosted by Pasha Knish of AMZ Optimized & Kelly Hamlin

No fluff. Just a proven framework.

👉 Save your seat before it fills up: https://sellercandy.com/sc_amzoptimized

Ever feel like your Amazon fees don’t make sense?
You might be paying for air… literally.

Amazon doesn’t just charge based on weight, they charge based on dimensional weight (aka how much space your product takes up).

That means bulky packaging can quietly eat into your margins without you realizing it.

We’ve seen sellers lose thousands per year on a single product just because of this.

The good news? It’s fixable, once you know where the problem is.

We put together a simple tool that shows you exactly what Amazon is charging you for based on your product dimensions.

👉 Try the calculator here: https://sellercandy.com/amazon-dimensional-weight-calculator

Before your next shipment, it’s worth checking, you might be leaving money on the table.

Avoid Costly Size-Tier Surprises with an Amazon Dimensional Weight Calculator Calculate Amazon dimensional weight instantly. See size tiers, fee impact, and avoid costly FBA overcharges before sending inventory to Amazon.